> For the complete documentation index, see [llms.txt](https://noviqai.gitbook.io/noviqai-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://noviqai.gitbook.io/noviqai-docs/overview/overview.md).

# Overview

### What is NoviqAI? <a href="#what-is-noviqai" id="what-is-noviqai"></a>

**NoviqAI is an AI-powered sustainability platform that helps consumers and brands verify environmental impact, fight greenwashing, and take planet-positive action, one product scan at a time.**

We make it easy to understand how sustainable a product really is, using AI-powered estimates, lifecycle data, and verified inputs, all displayed instantly through a simple barcode scan.<br>

<figure><img src="https://3296669128-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUWc4GAa01DrUeW69qYLw%2Fuploads%2FSWEgcEEGZ9bVhFGLZta2%2FScreenshot%202025-07-23%20at%2011.21.27%E2%80%AFam.png?alt=media&amp;token=745457ad-8f02-4402-8286-b98afd396f7f" alt=""><figcaption></figcaption></figure>

Be among the first to experience NoviqAI → [join the early access program.](https://forms.office.com/e/z6vGUwG7fC)

## Who is NoviqAI for?

* **Conscious Consumers**\
  Want to shop smarter, track their personal impact, and earn rewards for choosing low-impact products.
* **Sustainable Brands**\
  Looking to verify their sustainability data, showcase certifications, and build trust with eco-aware customers.
* **Partners & Industry**\
  NGOs, certifiers, and data providers working to standardise sustainability metrics and prevent greenwashing.

## Core Benefits

* **Instant product impact scores** from just a barcode scan
* **AI-powered estimates** when verified data isn’t available
* **Data transparency & traceability** from farm to shelf
* **Independent verification tiers** to prevent greenwashing
* **Rewards, tokens & badges** for planet-positive actions
* **Dashboards & insights** for users and brands alike

## How it Works

A simple 3-step journey:

1. **Scan** a product’s barcode in the NoviqAI app

   > We detect the product, batch, and region of origin.
2. **Score** it using our Impact Engine

   > We combine verified inputs (e.g. certifications, brand data) with AI-estimated lifecycle metrics to deliver a real-time impact score.
3. **Take Action**

   > Choose the low-impact option, earn rewards, track your climate savings, and share your achievements.

<p align="right"><a href="https://noviqai.gitbook.io/noviqai-docs/for-consumers/">Next: Get started as a consumer →</a></p>

<p align="right"><a href="https://noviqai.gitbook.io/noviqai-docs/for-brands/">Get started as a brand →</a></p>