The Impact Engine
How NoviqAI translates data and AI into real-world sustainability insights.
What is the Impact Engine?
The Impact Engine is NoviqAI’s AI-powered system that calculates a product’s environmental footprint in real time — even when brands haven’t provided full data.
It draws on:
Lifecycle Assessment (LCA) data
AI-powered estimation models
Region-specific inputs
Verified brand + certification data
The result? A clear, instantly scannable Impact Score for every product.
AI-Powered Estimations
What happens when brands haven’t uploaded data?
If no verified data is available, NoviqAI estimates impact using:
Product category benchmarks
Region of sale and manufacturing
Typical transport modes and distances
Packaging material detection via image analysis (coming soon)
These estimates are labeled as:
AI Estimated
Low Confidence (for high-variability categories like multi-ingredient food)
The more data we gather, the smarter our AI becomes.
Verified vs Estimated Data
Clear labels, no confusion.
Every product scanned in NoviqAI is transparently tagged:
Verified
Brand or third-party has uploaded certified data
Partially Verified
Some fields verified; others AI-filled
Estimated
All data estimated by NoviqAI AI models
What Does the Impact Score Include?
Each product’s score is based on multiple impact factors:
Sourcing – Country of origin, farming inputs, raw materials
Ingredients – Biodegradability, environmental persistence
Manufacturing – Energy, water, emissions per unit
Shipping – Transport type, distance, emissions
Packaging – Recyclability, post-consumer materials
Retail Distribution – Cold storage, shelf life (where applicable)
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