> For the complete documentation index, see [llms.txt](https://noviqai.gitbook.io/noviqai-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://noviqai.gitbook.io/noviqai-docs/trust/trust-and-verification.md).
# Trust & Verification
Not all sustainability claims are equal. NoviqAI makes it clear which ones are real.
## What Makes NoviqAI Different
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The market is saturated with vague eco-labels and green buzzwords. NoviqAI is built to fix that.
Here’s how we’re different:
* Every score shows where the data comes from
* Estimates are clearly labeled
* Verified data is tiered by source: brand-submitted or third-party
* AI is used transparently
**We believe in traceability, not perfection.**
**Real impact > ideal marketing.**
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### Independent Verification Process
NoviqAI works with brands, certifiers, and data partners to confirm sustainability claims.
Verification Flow:
1. Brand submits product-level or batch-level data
2. Certifications are reviewed (e.g. FSC, Carbon Trust, Organic, etc.)
3. Data sources are labeled and timestamped
4. Third-party reviewers (where applicable) are shown on the product’s score page
> All verified content is locked to the batch and can’t be changed without re-submission.
### How We Prevent Greenwashing
Many platforms accept vague claims. We don’t.
NoviqAI flags:
* Unverified data
* Unsupported marketing claims
* Mismatched region or batch info
* Outdated certifications
We also:
* Highlight low-confidence scores in grey
* Alert users when brands haven’t submitted data
* Let consumers see why a product scored the way it did
Be among the first to experience NoviqAI → [join the early access program.](https://forms.office.com/e/z6vGUwG7fC)
