Trust & Verification

Not all sustainability claims are equal. NoviqAI makes it clear which ones are real.

What Makes NoviqAI Different

The market is saturated with vague eco-labels and green buzzwords. NoviqAI is built to fix that.

Here’s how we’re different:

  • Every score shows where the data comes from

  • Estimates are clearly labeled

  • Verified data is tiered by source: brand-submitted or third-party

  • AI is used transparently

We believe in traceability, not perfection.

Real impact > ideal marketing.

Independent Verification Process

NoviqAI works with brands, certifiers, and data partners to confirm sustainability claims.

Verification Flow:

  1. Brand submits product-level or batch-level data

  2. Certifications are reviewed (e.g. FSC, Carbon Trust, Organic, etc.)

  3. Data sources are labeled and timestamped

  4. Third-party reviewers (where applicable) are shown on the product’s score page

All verified content is locked to the batch and can’t be changed without re-submission.

How We Prevent Greenwashing

Many platforms accept vague claims. We don’t.

NoviqAI flags:

  • Unverified data

  • Unsupported marketing claims

  • Mismatched region or batch info

  • Outdated certifications

We also:

  • Highlight low-confidence scores in grey

  • Alert users when brands haven’t submitted data

  • Let consumers see why a product scored the way it did

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